INTRODUCTION
Nooridaz Bakery Enterprise
is an indigenous company that does business based on foods production. Bakery
products are warmly received in the market. In fact, it is a business that can give high
returns if using an effective marketing strategy. Food products such as bread and biscuits
become the preferred choice for those who are busy and want something that can
save time and healthy at the same time. In addition, food products such as
pastry, muffins and etc. are also well received. These items are consumed by people of all age
groups in society. A good pastry is
light and airy, easily broken in the mouth (what is Called 'short' eating), but
firm enough to support the weight of the filling. The dough must be mixed well. Thus, the manufacture of good pastry is something
of a fine art. Therefore, it is an area
with potential for Luck.
MISSIONS
Mission the
establishment of Nooridaz Bakery Enterprise was to become one of the major
bakery companies in Malaysia using the following approach:
1)
Provides products with quality that can attract
customer to try the product and become regulars’ customer.
2)
Goods service and build a good
connection with customer.
3)
Minimize the sales force and maximize
our effectiveness.
STRATEGIES
To ensure Nooridaz Bakery
Enterprise can compete in the current market, relevant strategies are planned
well. This is because, without goods
strategies and marketing plans, this company will never achieve their mission
and will easily go down.
There are 10 main areas
or accentuation in operation management of the company. Operation management are really important in
every type of business either it was in services or manufacturing field.
PRODUCT DESIGN
Nooridaz Bakery Enterprise
involved in the manufacturing and service field. For the manufacturing field,
we produce different kinds of bread, cakes, cookies, muffins, cupcakes and a
variety of food-based bakery. Each product produced is based on the market
demand that we get through the field survey. A survey was conducted to ensure
that each product is produced compatible with customer expectations. Each product
produced will be decorated with a simple but charming decoration to attract
customers to try the product. Customers who come to our stores can choose
whether to buy a product that has been prepared and displayed in the shop or
make a reservation for any event to be executed. Each booking must be made at
least 2 days before the product is taken. For each booking, a deposit of 30%
-50% of the price will be imposed to prevent customers cancelling their orders.
All cancelled bookings, deposits will not be refunded.
For services field, we
provide advisory and bakery courses for those who want learn about the proper
techniques in food preparation. We also provide services such as event
management for thanksgiving ceremony, birthday celebration and so forth.
QUALITY MANAGEMENT
Quality is very
important in the production of a product.
This is because a good quality company is able to maintain the
reputation among the consumer. To gain
the trust of customers is not easy by any food preparation must take into
account the aspect of cleanliness, taste, fresh products as well as the
physical properties of either attractive or not.
To ensure that the
products are quality, the materials to be used are derived from a reliable
manufacturer. All the materials used should be based on halal products and get
approval from JAKIM. Quality of
materials used is important to ensure, taste and texture of the resulting
pastry appropriate and suits with customer taste. Material quality will cause the tastes and
textures of the pastry do not meet the standards set. Not only that, it will cause a perishable
product produced.
For aspects of customer
service, the costumer always right concept practiced to ensure that customers
are satisfied with the service provided. Workers are sent for short courses in cooking
and customer service to ensure that every question asked by the customer will
be well answered and customer also satisfied with the service provided. This is
one of the effective marketing tools.
PROCESS DESIGN
For process design, firstly,
all the processes involved are identified. The processes involved are the
preparation of materials, manufacturing, storage and display, selling to the
customer, and feedback. Manufacturing process for each of the products vary by
type of product produced. Fundamental process for each product is dough, baking
and decoration.
LOCATION
In determining the
appropriate location for business development, several aspects need to be
examined. This is because if no appropriate site selection, business conducted
difficult to get a response. The main aspect in determining business location
is:
1)
The consumers and the market.
-
They prefer locations where
concentrations of people such as office areas, shopping mall and so on.
2)
Transport system
-
Good transport system can increase
users' access to the store. This will make it easier for users who do not have
a vehicle to go to the store. In addition, the employees to go to work easily.
Good road structure will facilitate the needs of the supplier to deliver the
goods.
3)
The size and cost of the site.
-
Store size should be taken regardless of
whether it matches the operation to be carried out later. Sizes who want to
open stores also depend on the budget and capital.
LAYOUT DESIGN
Store layout is
designed to facilitate business operations are conducted. Usually, each design
should take care the safety and smoothness of a operation movement. It will
speed up the process of manufacturing a product. Store will be divided into 3 parts, namely,
kitchen, store and display areas. The
kitchen is preparing food store is the repository, and exhibition space is a
place to sell the finished product. Design of each room is different according to the
requirements, functionality and safety factors.
HUMAN RESOURCES
For human resources,
because of Nooridaz Bakery Enterprise was a small organization, so the workers
needed not that many. Management of the
organization are controlled by the owner.
Jobs descriptions for this organization are:
1)
2 Cashier – take care of the cash flow and
the transaction
2)
3 Shop assistant – take care of the
decorative and layout of the shop such as where to put the product that want to
be sell to customer. Not only that, they will treat the customer and suggest
what is suitable to them if necessary.
3)
4 kitchen helper – help in making
product like cakes, muffin and so on. This kitchen helper also will conduct the
short course if needed.
SUPLY-CHAIN MANAGEMENT
Supply chain management
consists of the 5 key areas of plan, source, make, deliver and return. First of
all, we must plan materials to be used and sold to consumers. The materials
needed are various types of flour, butter, eggs, various types of sugar, yeast,
sodium bicarbonate, cream, and so on.
The quantity of each material to be used and how much product will be produced
to be planned properly. In supplier
selection, among the factors that should be identified is a price comparison,
range and quality to ensure that the prices obtained in accordance with the
quality and service. The second is the source. Raw material obtained must be
supplied by an honest and concerned about quality. In business, transparency is
essential for the survival of cooperation between suppliers and organizations
involved. Manager should also establish a payment and delivery method items to ensure
everything goes smoothly. The third is the make. This step is the production
process in which each will be planned and scheduled activities such as production,
packaging, testing and marketing. The next step is the receiver. This step is
usually called as logistics where the company will accept orders from customers
or based on current market demand, developing the warehouse, shipping and
payment process. The latter is problematic and return of goods did not meet
quality standards.
INVENTORY MANAGEMENT
Inventory management is
the process of efficiently overseeing the constant flow of units into and out
of an existing inventory. This process usually involves controlling the
transfer in of units in order to prevent the inventory from becoming too high,
or dwindling to levels that could put the operation of the company into risks.
Competent inventory management also seeks to control the costs associated with
the inventory, both from the perspective of the total value of the goods
included.
To control the flow in
and out of inventory, management must make the right decisions to avoid wastage
and leakages of cash flow. Matters taken into consideration in the management
of inventory are:
1)
The amount of raw materials will be
provided
2)
When booking will be made
3)
How information / stock information
should be stored
Inventory management
are not only for raw material but also for all machineries that occupied in the
store.
SCHEDULING
Operations scheduling
forms is a very important part and acts as the back – bone for the performance
of the manufacturing or the service organizations. With the help of the
operations scheduling, two very important factors or the aspects of the
resources within an organization that can be pertained are allocating the
resources within an organization and setting up the time table.
If the operations
scheduling is carried out in an efficient manner, then there occurs a
considerable improvement in the performance in the delivery. Also helps in the
achievement of the goals that have been set by the company. Efficient
operations scheduling play a very critical part in the reduction of the
production lead times.
MAINTENANCE
Every successful
organization must have an effective maintenance system and able to deal with
the problem effectively. For my
organization, 3 main parts that need to be addressed are utilities, machinery
and human resources. Each item that is
used has a different way of maintenance. First of all, individual or electrical
repair company identified to enable rapid action to repair the damaged machine.
In addition, the employee will be given basic knowledge on how to properly use
each machine to ensure that it is durable and they will be teach on how to
repair simple damage to cut the costs.
#AKU BUAT SAMPAI 6 PAGE, ORANG LAIN 2 3 PAGE JE, TAPI DIORANG LGI UNTUNGLAH SEBAB HANTAR ONTIME...SOBSSSSS :'(
